Russel Wasserfall Media Echoes & Influence

#12  Celebrity Endorsements

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In this episode of Echoes and Influence, Jo and Frankie dive into the tricky world of celebrity spokespeople. From Gwyneth Paltrow’s headline grabbing appearance for Astronomer to infamous endorsement missteps like Kylie Jenner’s Pepsi ad, they unpack what makes celebrity partnerships succeed or fail. Expect insights on authenticity, ethics, brand alignment and crisis management, plus sharp examples from global and South African campaigns. A lively, strategic and surprisingly united conversation.
Season 1 / Episode 12 28 Nov 2025 English South Africa Business · Education

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