What Is CRM - CRM Strategy and Adoption
Loading player...
In this episode of No Free Lunch, host Greg Stewart engages with Dean Stainthorpe, Sales Director at Base Cloud. The conversation explores the intricacies and advantages of modern Customer Relationship Management (CRM) systems. The discussion takes a look at the evolving landscape of CRM, particularly in the South African market, and how businesses often misunderstand its purpose and capabilities.
Dean emphasises that CRM is not just a software tool but a comprehensive strategy that integrates various communication channels to enhance customer relationships and streamline sales processes to improve revenue and client conversion rates. He highlights the importance of automation in CRM systems, which can significantly improve efficiency and lead conversion rates by ensuring timely follow-ups and personalised communication with clients.
Dean emphasises that CRM is not just a software tool but a comprehensive strategy that integrates various communication channels to enhance customer relationships and streamline sales processes to improve revenue and client conversion rates. He highlights the importance of automation in CRM systems, which can significantly improve efficiency and lead conversion rates by ensuring timely follow-ups and personalised communication with clients.
