Smile FM Ryan O'Connor Breakfast Show

Safe My Mate

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Wilderness Search And Rescue (WSAR) has launched a powerful new safety slogan: "Safe My Mate". The name cements the commitment, of every civilian and rescuer, to keep each other safe in the outdoors - together. "Safe My Mate" is a famous, uniquely South African expression. Now, it's a rallying call to keep each other safe in the great outdoors. The new WSAR slogan echoes the ethos of: "I am (safe) because you are (safe)."
27 Feb 5AM English South Africa News

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