Risk Is Not Neutral: How Unconscious Bias Shapes Opportunity
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Ashton Fourie is joined by social entrepreneur and business leader Shawn Theunissen to explore how risk is shaped by perceptions – long before any decisions are made.
Drawing on Shawn’s journey from a gang-ridden township in Johannesburg to leading enterprise development initiatives across South Africa, the conversation unpacks how bias and background influence who is seen as “risky” – and who is not.
Shawn then explains how using his Three R’s framework (Risk, Reputation and Relationship) has tangibly reshaped risk profiles, unlocked market access, and enabled measurable growth for the entrepreneurs he has worked with.
This compelling episode challenges faith-driven investors and decision-makers to reconsider how they assess risk, to examine their own biases, and to intentionally use their influence to unlock opportunities for others to create long-term value.
Drawing on Shawn’s journey from a gang-ridden township in Johannesburg to leading enterprise development initiatives across South Africa, the conversation unpacks how bias and background influence who is seen as “risky” – and who is not.
Shawn then explains how using his Three R’s framework (Risk, Reputation and Relationship) has tangibly reshaped risk profiles, unlocked market access, and enabled measurable growth for the entrepreneurs he has worked with.
This compelling episode challenges faith-driven investors and decision-makers to reconsider how they assess risk, to examine their own biases, and to intentionally use their influence to unlock opportunities for others to create long-term value.
