From Domestic Worker to Rusk Boss: Yaya’s Rusks Take on the Iconic OUMA Rusks

Loading player...
From kneading dough during nap time to building a brand that’s shaking the shelves 🔥

This week on the podcast, we sit down with Nelia “Yaya” Ngulube — the domestic worker turned founder of Yaya’s Rusks — whose muesli rusks are quickly becoming a household favourite and boldly stepping into the space dominated by icons like OUMA Rusks.

From a recipe gifted in Craighall Park to 10,000 Instagram followers in just weeks, Yaya shares her journey of faith, hustle, and resilience — all while still proudly working as a nanny.

This is more than a baking story. It’s a reminder that your side hustle could be your breakthrough. 🍞✨
4 Mar English South Africa Society & Culture

Other recent episodes

They Came Looking for Me”, Ngizwe Mchunu Breaks Silence After Alleged House Fire

Social media has been flooded with reactions following reports that the home of Ngizwe Mchunu was allegedly burnt down by unknown suspects. The incident comes amid growing tensions surrounding recent anti-illegal immigration marches and online commentary linked to his name. Viral videos circulating online claim that individuals were searching for…
12 May 12 min

The Art of Her: A Mother’s Day Celebration of Elegance and Love

This Mother’s Day, “The Art of Her” Experience Soirée invites guests into a world of luxury, appreciation, and unforgettable moments. Set at La Dukes Resort in White River, the event blends elegance with heartfelt intention — from high tea and pampering sessions to live performances and a special space for…
29 Apr 9 min

Lowveld Skies Set to Roar: Mpumalanga Airshow 2026 Lands in Nelspruit

The highly anticipated Mpumalanga Airshow 2026 is set to take over Nelspruit Airfield on 1–2 May, bringing a thrilling mix of high-energy aviation and a unique celestial experience. From a glamorous black-tie evening under the rare Flower Moon with live orchestral performances, to a full day of adrenaline-packed aerial displays,…
24 Apr 15 min