Terrance Sawchuk Sold 4 a Song

#23 Stop Using Spotify. Build Your Own Private Portal

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In this episode Terrance Sawchuk argues that musicians and creators must stop giving their value away to big platforms and instead build their own “private portals” to own relationships with fans. Using AI and simple tech, artists can use TikTok and Spotify as billboards to drive traffic to their own hubs, sell directly, and reclaim income and control.

The episode outlines practical steps and a mindset shift: stop relying on third-party platforms that monetize your data, create unique fan experiences on your own site, and use tech to streamline and sustain a real music business.
10 Mar English Explicit United States Music Interviews · Courses

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