Inside PR Q&A: What type of complaints are you receiving at the ARB?

There are rules around advertising on any medium and platform, and we see that many companies are asking their marketing or communications team to be responsible for buying adverts, but do they know the laws? Gail Schimmel, CEO of the Advertising Revenue Board, answers the question about education around advertising…

Gail Schimmel, CEO of the Advertising Revenue Board, answers the question about social media and advertising. If you are an influencer or are working with influencers in your marketing and social media campaigns, this one is for you. The responsibility lies with you, not the influencer. Gail on LinkedIn: https://www.linkedin.com/in/gail-schimmel-9366b255/…

Gail Schimmel, CEO of the Advertising Revenue Board answers our question about the rules that apply to advertising in a podcast. Gail Schimmel on LinkedIn: https://www.linkedin.com/in/gail-schimmel-9366b255/ ARB website: https://www.arb.org.za/ SAPG website: https://www.sapg.co.za/

Gail Schimmel says advertorials should follow the same rules as ads, and you need to make sure that you stand out. Gail Schimmel on LinkedIn: https://www.linkedin.com/in/gail-schimmel-9366b255/ ARB website: https://www.arb.org.za/

Samantha Perry from SJ Perry PR answers the question, " Is it ok to DM a journalist through their social media profiles?"