
The Entrepreneur Zone
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Today, Steve Reid speaks with Wesley Pillay of Alphatude Pty Ltd to gain valuable insights into entrepreneurship through the lens of an experienced business coach, exploring the challenges, opportunities, and strategies that drive business success.
Alphatude (operating as Alphatude.sa) is a South African business, brand, and youth development consultancy based in Cape Town. The company focuses on business motivation, entrepreneurship coaching, and delivering keynote addresses for empowerment initiatives such as the #youthstart programme.Core Focus & Activities:Business Mentorship: The company provides guidance, training, and strategic advice for aspiring entrepreneurs and business owners.Public Speaking & Community: Alphatude regularly engages in motivational speaking, networking, and thought leadership around business sacrifice, mindset, and success.Youth Empowerment: It partners with organizations and city initiatives to host training sessions and workshops focused on youth and athletic.
Steve Reid, a seasoned entrepreneur with 20 years of experience, holds multiple degrees and qualifications in business coaching. He authored "Entreprenacity" and excels as a speaker and facilitator in the field.
Alphatude (operating as Alphatude.sa) is a South African business, brand, and youth development consultancy based in Cape Town. The company focuses on business motivation, entrepreneurship coaching, and delivering keynote addresses for empowerment initiatives such as the #youthstart programme.Core Focus & Activities:Business Mentorship: The company provides guidance, training, and strategic advice for aspiring entrepreneurs and business owners.Public Speaking & Community: Alphatude regularly engages in motivational speaking, networking, and thought leadership around business sacrifice, mindset, and success.Youth Empowerment: It partners with organizations and city initiatives to host training sessions and workshops focused on youth and athletic.
Steve Reid, a seasoned entrepreneur with 20 years of experience, holds multiple degrees and qualifications in business coaching. He authored "Entreprenacity" and excels as a speaker and facilitator in the field.





