Make It Make Sense - Inside The Billion-Dollar Business of Football Jerseys
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Football regalia is big business. According to FIFA, global football merchandise
generates billions every year, while Deloitte reports that top clubs can make
over €100 million annually from kit sales alone. But it’s not just about money.
Fans don’t just buy jerseys for style — they buy identity, loyalty, and belonging. Wearing a team’s colours becomes personal. So make it make sense… how did supporting a team turn into such a powerful, profitable emotional connection?
Peace Mabasa Academic and researcher for the Vaal University Technology’s Department of Marketing in Retail Business and Sports
management
generates billions every year, while Deloitte reports that top clubs can make
over €100 million annually from kit sales alone. But it’s not just about money.
Fans don’t just buy jerseys for style — they buy identity, loyalty, and belonging. Wearing a team’s colours becomes personal. So make it make sense… how did supporting a team turn into such a powerful, profitable emotional connection?
Peace Mabasa Academic and researcher for the Vaal University Technology’s Department of Marketing in Retail Business and Sports
management
