Co-Selling With Microsoft: The Skill Most Resellers Never Learn

Co-selling isn't a personality trait or a reward for seniority. It's a motion — with a language, a set of tools and a qualification discipline. All three are taught, free, in a programme sponsored by Microsoft and 4Sight, and the sales learning paths are sitting there right now waiting to be started.
The partners who learn it stop competing for scraps of pipeline and start being part of Microsoft's. The ones who don't will keep hiring salespeople to solve a problem that was never about headcount.