Ep. 26 The Sneaky Business Decisions That Make More Money
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Ever wondered why your favourite chocolate bar suddenly feels smaller?
Why printers can be so cheap, but the ink costs a fortune? Or why Costco is happy to sell you a ridiculously cheap rotisserie chicken?
It turns out there’s often a strategy behind it. This week’s Pod of the Week takes a look at the sneaky and sometimes surprisingly clever business decisions designed to increase profits without always making us feel like we’re paying more.
In this episode, I unpack:
Shrinkflation — less product, same price. Loss leaders — why a cheap chicken can actually make a business more money. The razor-and-blades model — cheap upfront, expensive afterwards. Skimpflation — changing the quality rather than the price.
The bigger question?
When is a clever business strategy simply good business — and when does it become consumer manipulation?
The next time something seems like a bargain, ask yourself:
“What's the business getting out of this?”
#PodOfTheWeek #ThingsWeLearnedOnAMondayMorning #Podcast #Business #BusinessStrategy #Entrepreneurship #Shrinkflation #ConsumerBehaviour #Marketing #PricingStrategy #BusinessPsychology #Economics #Lessons #SouthAfricanPodcasts
It turns out there’s often a strategy behind it. This week’s Pod of the Week takes a look at the sneaky and sometimes surprisingly clever business decisions designed to increase profits without always making us feel like we’re paying more.
In this episode, I unpack:
Shrinkflation — less product, same price. Loss leaders — why a cheap chicken can actually make a business more money. The razor-and-blades model — cheap upfront, expensive afterwards. Skimpflation — changing the quality rather than the price.
The bigger question?
When is a clever business strategy simply good business — and when does it become consumer manipulation?
The next time something seems like a bargain, ask yourself:
“What's the business getting out of this?”
#PodOfTheWeek #ThingsWeLearnedOnAMondayMorning #Podcast #Business #BusinessStrategy #Entrepreneurship #Shrinkflation #ConsumerBehaviour #Marketing #PricingStrategy #BusinessPsychology #Economics #Lessons #SouthAfricanPodcasts
