
CEO Marek Masojada on Boxer's balance sheet and the battle for shoppers
Loading player...
Boxer's shoppers fill their pantries in grant week and run short by mid-month. Diesel has pushed up taxi fares, rice is selling for a fifth less than a year ago, and like-for-like sales barely moved. Yet the discounter sold nearly 4% more goods, opened its 600th store and cleared its long-term bank debt. On results day, chief executive Marek Masojada told Alec Hogg what his customers are leaving on the shelf, how AI went from taking meeting minutes to the core of the business in six months, how deals with controlling shareholder Pick n Pay are kept at arm's length, and what stands between Boxer and a thousand stores. He also named the question he expected investors to press hardest.





