Effectiveness of any Road Safety Campaign

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The number of accidents and road fatality on South African road often increase during the holiday period. There seem to be a general concern and awareness to adopt good driving habits. If you were to focus on the recent ‘’First Kiss’’ multimedia Safely Home campaign launch by government it might be one way of addressing the matter. But what would make these initiatives more effective?
We chat to Alida Jones the CEO of Drive More Safely, a non-profit organisation that is not affiliated to government but advocates road safety throughout the year.

Guest: Alida Jones
Position: CEO of Drive More Safely

23 Mar 2016 English South Africa Technology · News

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