Soap opera's and the influence on audience behavior

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As you may know soap operas have the ability to trigger the emotions of the audience who often develop a love/ hate relationship with series. This is particularly due to the drama that unfolds on screen.
If you are a fan of the soap opera series Bold and the Beautiful you might have fond memories about series which concluded after 20 years of broadcast on the SABC platform.
Joining us for the discussion is Leon Cloete, CEO - Infinite PR – specializes in Celebrity and Entertainment PR as well as Jani De Kock, researcher (researched in 2012 ‘’ The psychological processes that culminate in audience loyalty to a South African soap opera’’)

5 Mar 2019 English South Africa Technology · News

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