Simz Ngema on the Value of Authenticity

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Celebrity endorsements and partnerships have been a favourite tool for marketers.In recent times as consumers began to demand more authentic relationships; we have seen a shift from traditional celebrity endorsements to influencer marketing.

Multi-talented Simphiwe “Simz” Ngema is one of the most recognised faces in South Africa. In today’s episode, she emphasizes the value of authenticity and introduces us to her brand of Influence-for-Good.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing!

Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

www.nfluential.co.za

4 Jul 2019 English South Africa Marketing

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