Echocast Radio Micka on Influence

Advertising watchdog implements a new social media code

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The Advertising Regulatory Board (ARB) now requires that influencers mark all sponsored social media posts. Is the board now trying to play big brother?

CEO, Gail Schimmel, joins us as we unpack the code and its impact on the influencer marketing space in South Africa.

A big thank you to our friends at Nfluential for making sure conversations happen and the coffee keeps flowing! Contact them - they are Influencer Marketing Strategists and will propel your business to startling success.

You can also get in touch with the ARB and make contributions towards the refinement of the code:
1. ARB on Facebook: https://www.facebook.com/Advertising-Regulatory-Board-460582604465976/
2. ARB on Twitter: https://twitter.com/ARB_SouthAfrica
3. ARB Social Media Code: http://arb.org.za/assets/appendix-k.pdf
4. ARB email address to submit Code suggestions and motivations: info@arb.org.za
19 Aug 2019 English South Africa Marketing

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