The Reel Gardening story: A conversation with founder Claire Reid

A budding entrepreneur won a gold medal for her invention of a seeded paper tape that took the guess work out of gardening. This idea, born out of frustration when planting a vegetable garden, was put on the back burner while she completed her qualification in architecture. Once qualified, the temptation to follow a paid job was there, but Claire Reid, founder and CEO of Reel Gardening believed in her concept. Armed with a loan from the Anglo-Zimela Small Business Fund, and a steely determination, she choose to nurture her idea. Her decision paid off and sixteen years later she owns a unique brand and a thriving business. - Vanessa Marks