Discovery UK CEO: Taking Vitality to the Brits. Sports inspired.

Biznews founder Alec Hogg is currently in London on a short tour before tackling the alps of Davos for the next instalment of the World Economic Forum. While in London he caught up with Neville Koopowitz, CEO of Discovery UK. It's a fascinating discussion around Discovery's progress in the market, off the back of the very successful Vitality project in South Africa. Koopowitz talks about the challenges endured and how they used football clubs like Arsenal and Manchester City to grow the brand, going as far as sponsoring newly promoted Bournemouth's home stadium. A lesson learnt in sunny South Africa.