The Bidvest story with Brian Joffe

One of South Africa's great entrepreneurs, Brian Joffe, tells the story of his Bidvest from its 1988 founding to the R200bn, 145 000 employee multinational group it has become. Joffe shares what he has learnt from operating in the global arena, making acquisitions and teaching his colleagues about business. Some fascinating insights provide a "how-to" guide for South Africa's next generation of business leaders.