A massive untapped market under SA business executives' noses

GG Alcock's background makes him an ideal bridge between South Africa's two economies. Author of Third World Child, an autobiography about growing up in rural KZN, he migrated to Johannesburg where his marketing company, Minanawe, offers a way for First World businesses to access the bottom end of the pyramid. In this fascinating interview with Alec Hogg of Biznews.com, GG talks about Kota's, funeral policies, Stokvels and his upcoming book, Kasi-nomics, which focuses on these hidden sectors of SA's thriving informal economy.