EP05: The Missing Ingredient In Performance Marketing with Wayne Bishop

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Wayne Bishop, MD of PHD Media talks to us about the missing ingredient in performance marketing. In this episode he defines Performance Marketing in its current state, the role of brand and creative in performance supported with learnings and interesting concepts like “short-termism” and “cultural imprinting.” But to get this right, he tackles the 4 key components of increasing media skill-set in SA. How do we build a more sustainable performance business?

21 Apr 2020 English South Africa Marketing

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