EP10: Evidence Based Marketing with Kirsty Dugmore

Our guest this week is MD of iProspect, Clare Trafankowska and Head of Measurement Council IAB SA. According to Clare we are at the precipice of measurement and data and if we don’t act now, businesses will not be sustainable in the future. Marketers and business needs to speak the…

In this episode, we'll be tackling the subject of Augmented Reality or AR as we know it and how brands can tap into the AR space in creative immersive engaging experiences. I am talking to two leading experts Johan Walters, a Digital Marketing and Augmented Reality Professional. Johan has worked…

Today we continue with the conversation with my next guest Nomonde Ngxola. Nomonde is a seasoned IT Executive with a career that spans across the Consulting (Accenture) , Systems Integration (Dimension Data), Telco (Vodacom) and Specialist Banking (Investec) industries. She currently assumes the role of Country Manager for MicroStrategy South…

This week we talking to two leading South African experts Wendy Case & Johan Walters from Incubeta on the topic of digital marketing maturity. Digital Marketing Maturity is a new set of marketing capabilities which is centred around tech, data, creative, analytics and measurement. The four stages of maturity are…

In partnership with Futuretech Media, we coming to an end to our Women's series with our guest Zumi Njongwe about her journey as a leader and how she views digital transformation from a media perspective. Zumi is passionate about being a champion of the African story and leads from the…