Kirby Gordon is the Chief Marketing Officer (CMO) at FlySafair.
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As you are aware, the travel and tourism industry is
undergoing an enormous period of upheaval with an
exceptionally uncertain future. Airlines have been one of
the hardest hit, with restrictions on movement, full
lockdowns and travel bans to other destinations
implemented and uncertainty as to when this will be
lifted. This means that business-as-usual operations have
come to a complete standstill, but overheads remain in
place and the businesses are losing money on a daily
basis.
- From a business perspective talk about the relief
required from government in terms of financial support
and subsidies that will help the airline industry that has
been impacted by COVID-19.
- Airlines able to survive the pandemic are likely to place
an emphasis on protecting, and reassuring, passengers
who are willing to once again fly. What your plan as
Flysafair?
- From eCommerce and online marketing to the traveling
undergoing an enormous period of upheaval with an
exceptionally uncertain future. Airlines have been one of
the hardest hit, with restrictions on movement, full
lockdowns and travel bans to other destinations
implemented and uncertainty as to when this will be
lifted. This means that business-as-usual operations have
come to a complete standstill, but overheads remain in
place and the businesses are losing money on a daily
basis.
- From a business perspective talk about the relief
required from government in terms of financial support
and subsidies that will help the airline industry that has
been impacted by COVID-19.
- Airlines able to survive the pandemic are likely to place
an emphasis on protecting, and reassuring, passengers
who are willing to once again fly. What your plan as
Flysafair?
- From eCommerce and online marketing to the traveling
