Pulse on rural consumer sentiment during the COVID 19 times

The magnitude of impact of Covid-19 could be very different from urban to rural India. To get a better perspective on the rural economy, and implications of the recent pay deferral by state governments on consumption, Investec India hosted Ms Sujatha Muthadi, Assistant Director – Dept. of Agriculture, Government of Telangana to understand the impact of unprecedented uncertainty around Covid-19 on rural consumer behaviour.