The Brandfather
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Have you noticed the new Thursday ritual? Long snaking cues outside bottle stores. Michael Avery speaks to Jeremy Sampson MD of Brand Finance Africa, about the two bans implemented by government on alcohol sales, which have been devastating for an industry that supports hundreds of thousands of jobs, contributes in a major way to the economy and tax revenue and also invests significantly in this country.
How has the lockdown impacted marketing? How the marketing of brands has adapted during this challenging time, how brands are catering to the growing trend of moderation and healthier lifestyles as well as other issues such as the impact the alcohol industry has on employment and economic growth in South Africa.
How has the lockdown impacted marketing? How the marketing of brands has adapted during this challenging time, how brands are catering to the growing trend of moderation and healthier lifestyles as well as other issues such as the impact the alcohol industry has on employment and economic growth in South Africa.
