Anna Marie Marks – Trace: Head Of Marketing and Sales
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BALANCED AIRPLAY ACROSS ALL THEMATIC TRACE SHOWS THIS
MONTH
In a deliberate move to balance out the playing fields with their ongoing
commitment to gender equality, Trace today solidified its bold pledge to
institute TRACE 50_50 video airplay for woman's artists and other woman
produced content.
Following the decision taken by the team during Womxn’s Month in August,
Trace consequentially began slotting in more female produced content
across their channels. And with another substantial increase in September,
Trace can officially confirm the move from the previous 40/60 ratio to a
committed 50/50 on all their thematic shows now. Trace will also focus
more on womxn generated shows and music content, further pushing their
equal play agenda.
A unique celebration of womxn talent - a first of its kind on the continent is
finally at our doorstep.
“Trace remains committed to celebrating and advancing Womxn in the
music industry to ensure inclusion and equality for all. We are
extremely excited about this movement, especially in light of Trace’s
ongoing commitment to create gender equality, Trace 50_50 just made
perfect sense in balancing out airplay for womxn in the industry”
shared Trace’s Managing Director – Southern Africa & Regional Director
Anglophone Africa Valentine Gaudin-Muteba,”, Yes it’s an audacious
move as a music channel, but we are here for it. We are here to lead
the change that is so desperately needed! At Trace we focus more on
walking the talk, with the hope of paving the way until all genders
have the same opportunities for airplay.”
MONTH
In a deliberate move to balance out the playing fields with their ongoing
commitment to gender equality, Trace today solidified its bold pledge to
institute TRACE 50_50 video airplay for woman's artists and other woman
produced content.
Following the decision taken by the team during Womxn’s Month in August,
Trace consequentially began slotting in more female produced content
across their channels. And with another substantial increase in September,
Trace can officially confirm the move from the previous 40/60 ratio to a
committed 50/50 on all their thematic shows now. Trace will also focus
more on womxn generated shows and music content, further pushing their
equal play agenda.
A unique celebration of womxn talent - a first of its kind on the continent is
finally at our doorstep.
“Trace remains committed to celebrating and advancing Womxn in the
music industry to ensure inclusion and equality for all. We are
extremely excited about this movement, especially in light of Trace’s
ongoing commitment to create gender equality, Trace 50_50 just made
perfect sense in balancing out airplay for womxn in the industry”
shared Trace’s Managing Director – Southern Africa & Regional Director
Anglophone Africa Valentine Gaudin-Muteba,”, Yes it’s an audacious
move as a music channel, but we are here for it. We are here to lead
the change that is so desperately needed! At Trace we focus more on
walking the talk, with the hope of paving the way until all genders
have the same opportunities for airplay.”
