The Brandfather
Loading player...
Discovery Bank launches a new campaign to show why it’s a Bank like no other.
Johannesburg, 25 January 2021 – A new multi-media campaign by Discovery Bank launched today brings home a unique concept in banking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.
Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking, have been around for centuries and inherently still work, the models are outdated and ripe for disruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionising banking, essentially creating a new category of banking around shared-value to make a real difference in our clients’ lives as well as in society; consistent with our core purpose of making people healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-value banking to consumers in a visually enticing way while it highlights every aspect of how Discovery Bank shares continual value with clients in meaningful ways.”
The Bank’s unique way of incentivising, measuring and rewarding client’s financial behaviours is through Vitality Money. It measures how well clients manage their money – the better they do, the higher their Vitality Money status and the greater the value they receive – all through their shared-value stack of unprecedented rewards.
Michael Avery spoke to The Brandfather Jeremy Sampson MD of Brand Finance Africa, and Firoze Bhorat, chief marketing officer of Discovery, about the new marketing campaign.
Johannesburg, 25 January 2021 – A new multi-media campaign by Discovery Bank launched today brings home a unique concept in banking and the basis of Discovery Bank – that it is no ordinary bank, it is a shared-value bank.
Firoze Bhorat, Chief Marketing Officer at Discovery, says, “Yes, while some services, such as banking, have been around for centuries and inherently still work, the models are outdated and ripe for disruption. This is our philosophy with all Discovery businesses. Discovery Bank is revolutionising banking, essentially creating a new category of banking around shared-value to make a real difference in our clients’ lives as well as in society; consistent with our core purpose of making people healthier and enhancing and protecting their lives. This new campaign, with numerous connection points to audiences, aims to take shared-value banking to consumers in a visually enticing way while it highlights every aspect of how Discovery Bank shares continual value with clients in meaningful ways.”
The Bank’s unique way of incentivising, measuring and rewarding client’s financial behaviours is through Vitality Money. It measures how well clients manage their money – the better they do, the higher their Vitality Money status and the greater the value they receive – all through their shared-value stack of unprecedented rewards.
Michael Avery spoke to The Brandfather Jeremy Sampson MD of Brand Finance Africa, and Firoze Bhorat, chief marketing officer of Discovery, about the new marketing campaign.