How advertising might look in the metaverse

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The potential disruption of the public relations profession caused by the metaverse is the focus in this edition of the Business Day Spotlight.

Our host Mudiwa Gavaza is joined by Danni Pinch, executive creative director for Atmosphere Communications, a brand and corporate communications consultancy, and co-founder of King James Digital.

Topics of discussion include: how is the metaverse going to disrupt the PR industry and why do PR professionals need to start paying attention to the metaverse space; why the metaverse could provide a more focused and strategic approach to clients building businesses and offerings; and what strategies PR professionals can employ with the rise of the metaverse.

18 Mar 2022 English South Africa Business News · News

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