Blackout Black Friday: Retailers to rack up R17.3bn
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South African retailers are expected to generate around R17.3bn in additional sales over the Black Friday promotional period, representing around 6.7% growth over the Black Friday period in 2021. The number is forecast to be R5.4bn lower than it would have been if South Africa was not experiencing so many days of load shedding, which has been at high levels throughout 2022.
That’s according to new research conducted by the Bureau of Market Research (BMR) on behalf of fintech funder Capital Connect. The research also finds that the motor trade is forecast to generate additional sales value of R5.9bn over
the busy promotional period, which is R2.9bn lower than would be expected in a year with less load shedding.
That’s according to new research conducted by the Bureau of Market Research (BMR) on behalf of fintech funder Capital Connect. The research also finds that the motor trade is forecast to generate additional sales value of R5.9bn over
the busy promotional period, which is R2.9bn lower than would be expected in a year with less load shedding.
