OFM OFM Business Hour - Read of the week

Read of the Week: The Multinational Hustler

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Dr Mpho Modisane, entrepreneur, holder of a PHD in Economic and Management Sciences from the North-West University (NWU) and the author of the OFM Business Hour's read of the week titled the Multinational Hustler, gets into her motivations behind taking her thesis findings and converting them into a self-help book designed for the entrepreneur with multinational aspirations. Dr Modisane unpacks what the key motivators for organisations/businesses to enter into multinational markets are and what considerations need to be made before doing so.
22 Nov 2022 English South Africa Business · Careers

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