Podcasting a key marketing tool for businesses

Podcasts are being viewed as an important tool for people to build their businesses and brands. OFM's Olebogeng Motse had a conversation with Vuyo November, who is the founder and Chief Executive Officer (CEO) of the Casalena Group on why he decided to start his own podcast. He believes the podcast called “21st century millionaire” will contribute positively to his own brand and the brand of his business. “People usually take you seriously if they can hear your thoughts on particular issues, especially the ones that are happening within your industry,” says November.