What goes into selling brand “SA”? How hard will it be sell SA to the world?

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South Africa is driving economic growth in one of the most exciting continents in the world, but navigating the complex environment can be a burdensome endeavour without the right help on board.
Economic growth in sub-Saharan Africa should significantly outpace the global average over the next three years, according to the World Bank, with an increase in investment likely to boost the continent’s growth to more than 5%. South Africa is the powerhouse of Africa and very much the driving force behind this expansion, with the most advanced, broad-based economy in Africa with infrastructure to match any first-world country.
16 Jan 2023 9AM English South Africa Business News · Investing

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