Indaba’s mission to winning the outdoor media market

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Billboards and outdoor advertising are the focus in this edition of the Business Day Spotlight.

Our host Mudiwa Gavaza is joined by Neo Molefi, CEO of Indaba Billboards & Media.

Topics of discussion include: Indaba’s business model; defining outdoor media and its components; structure of the outdoor media market; challenges faced by smaller players; and ways in which more business can be channeled beyond the top operators in the space.

Business Day Spotlight is a TimesLIVE Production.

3 Mar 2023 English South Africa Business News · News

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