State of outdoor media in South Africa: What the future holds
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GUEST – Siphosihle Mbuli – Operations Officer of Black Billboard Owners Alliance (BBOA)
Out-of-home media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip on the world. From a development and infrastructure perspective, this provides an exciting opportunity for South Africa – long viewed as the crown jewel of Africa; a tourism hotspot destination that pre-pandemic saw in excess of 14 million travellers per annum.
Out-of-home media has experienced a thrilling revival over the past year or so, coinciding with the loosening of Covid-19’s grip on the world. From a development and infrastructure perspective, this provides an exciting opportunity for South Africa – long viewed as the crown jewel of Africa; a tourism hotspot destination that pre-pandemic saw in excess of 14 million travellers per annum.
