MultiChoice local content strategy in focus
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Local film and television content production is the focus in this edition of the Business Day Spotlight.
Our host Mudiwa Gavaza is joined by Shirley Adonisi, M-Net's director of local entertainment channels.
Topics of discussion include: how MultiChoice decides on what content to put out; budgeting and profit considerations for local content; costs involved in producing content for steaming platforms versus traditional broadcast; the group’s approach to marketing its contett; as well as viewing patterns and trends.
Business Day Spotlight is a TimesLIVE Production.
Our host Mudiwa Gavaza is joined by Shirley Adonisi, M-Net's director of local entertainment channels.
Topics of discussion include: how MultiChoice decides on what content to put out; budgeting and profit considerations for local content; costs involved in producing content for steaming platforms versus traditional broadcast; the group’s approach to marketing its contett; as well as viewing patterns and trends.
Business Day Spotlight is a TimesLIVE Production.