#Kellman - Interview With Josh Plit and Fazlur Pandor

Josh Plit and Fazlur (FAZ) Pandor are friends and entrepreneurs who have partnered up to form a new company in the social media space called IGAMA ANALYTICS. Faz has been involved in a range of startups. His background is in Information Systems and Business Management, while Josh comes from a background of Social Media strategy development and Facebook marketing. Josh and Faz share a passion around the evolution and future of the African Online space; the rise of BIG DATA and the convergence of IT and Marketing. As a result they created Igama Analytics in order to understand and create more efficient and meaningful ways for brands to connect with their markets. They do this through the detailed analysis of online user habits, particularly of emerging audiences.