Festive gifting trends: What products do we buy the most?
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GUEST – Andrew Fulton, Director at Eighty20
Eighty20, South Africa’s leading consumer analytics and research business unwraps how shopping behaviour has changed over the past year across retail categories. According to MAPS research, top findings reveal significant shifts in consumer behaviour towards value-centric offerings in South Africa as the reality of our high unemployment, rising food prices, and additional expenses stemming from load-shedding have collectively eroded household budgets. It suggests that this festive season could see more gifting without the glitter.
Eighty20, South Africa’s leading consumer analytics and research business unwraps how shopping behaviour has changed over the past year across retail categories. According to MAPS research, top findings reveal significant shifts in consumer behaviour towards value-centric offerings in South Africa as the reality of our high unemployment, rising food prices, and additional expenses stemming from load-shedding have collectively eroded household budgets. It suggests that this festive season could see more gifting without the glitter.
