TCL’s push for smartphone penetration beyond Alcatel in SA

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TCL’s strategy to win over SA’s budget smartphone market, beyond its Alcatel name plate, is the focus in this edition of the Business Day Spotlight.

Host Mudiwa Gavaza is joined by Ernst Wittmann, regional manager for Southern and East Africa at TCL.

Topics of discussion include: the history of TCL in SA; plans to phase out the Alcatel brand; factors driving growth in the budget smartphone market; and pricing strategies.

Business Day Spotlight is a TimesLIVE Production.

14 Feb 2024 English South Africa Business News · News

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