AI to redefine market research, says Sens

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The use of artificial intelligence (AI) in market research is the focus in this edition of the Business Day Spotlight.

Our host Mudiwa Gavaza talks to Mike Abel, non-executive chair of Sens.

Topic of discussion include: Sens’s business model; the concept of behaviour tech; opportunities for market research; and plans to grow the platform locally and internationally;

Business Day Spotlight is a TimesLIVE Production. Producer is Demi Buzo.

11 Mar 2024 English South Africa Business News · News

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