Making LinkedIn work for your small business

Loading player...

LinkedIn is touted as a key tool for professionals, yet its effectiveness for South African small business owners is often questioned. Despite a significant membership, many struggle with unproductive connections and inactive profiles. This article examines realistic expectations for LinkedIn and provides practical strategies to enhance its impact, from upgrading accounts to optimising business profiles.

15 Apr 2024 English South Africa Business · Marketing

Other recent episodes

Women Entrepreneurs is your glass Half Empty or Half Full

Women account for just 19,4% of business owners in South Africa, while Uganda (39.6 percent) ranks first in the world with the highest number of women business owners, followed by Botswana (38.5 percent), and Ghana (36.5 percent). 1 While this is a sobering and concerning statistic, it also shows that…

4 Sep 6 min

When disaster strikes...keep your business going

Business continuity, disaster recovery, risk analysis, crisis management, critical function recovery… for the average entrepreneur, these are not common terms, yet small businesses need to plan for disasters as much, if not more than larger businesses, because a failure to do so could literally mean the end of the business.

4 Sep 6 min

Unlock The Power of a Growth Mindset for your Business

In the world of business, the mindset you adopt can make all the difference between success and stagnation. As an entrepreneur, your attitude, behaviour, performance, actions, and results are deeply influenced by your mindset. Two primary mindsets often observed in individuals are the growth and fixed mindsets. Understanding the distinction…

4 Sep 4 min

What is buy now pay later and why should your business care

Let’s talk about Buy Now, Pay Later (BNPL)—a concept that’s quickly becoming the go-to payment option for customers, especially in the e-commerce world. You’ve probably seen it pop up on websites offering customers the chance to buy what they want now and spread the payments over time. Sounds convenient, right?…

4 Sep 2 min

Unlock the power of Boundaries

Setting boundaries is the key to achieving success and creating a life filled with focus, happiness and momentum. As entrepreneurs, it is crucial to establish clear boundaries that define what we will and won't do, what we'll accept and achieve. By incorporating these non-negotiables into our daily, weekly and annual…

4 Sep 2 min

All episodes