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The business of billboards during election campaigns

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GUEST – Paseka Molelengoane – Co-founder of Indaba Billboards & Media and member of the Black Billboard Owners Association
These days, billboard advertising is one of the hottest sectors of the marketing industry and a booming and visible brand promotion business, particularly during the election campaign period.
Why is outdoor advertising (leaflets and posters), particularly billboards, so important during election campaigns? Why is the billboard advertisement sector such a booming business during election campaigns?

7 May 2024 7PM English South Africa Business News · Investing

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