South African shoppers are not what they used to be.
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GUEST – Andrea Ellens, Retail Industry Specialist at Trade Intelligence.
As shopper behaviours evolve, brands and retailers are working hard to catch up, using tools to connect with a new generation of increasingly demanding and informed shoppers. South African shoppers are not what they used to be. They’re tougher, savvier, and more in tune with what they are looking for.
A combination of COVID and the ensuing supply chain crunch loosened the bonds of loyalty between shoppers and the retail and product brands they favoured. Now, in a difficult economic environment, this bond has been further weakened as shoppers switch brands and retailers based on where value may be found – either in brick-and-mortar retail or in the burgeoning online space.
As shopper behaviours evolve, brands and retailers are working hard to catch up, using tools to connect with a new generation of increasingly demanding and informed shoppers. South African shoppers are not what they used to be. They’re tougher, savvier, and more in tune with what they are looking for.
A combination of COVID and the ensuing supply chain crunch loosened the bonds of loyalty between shoppers and the retail and product brands they favoured. Now, in a difficult economic environment, this bond has been further weakened as shoppers switch brands and retailers based on where value may be found – either in brick-and-mortar retail or in the burgeoning online space.