Takis Trademark Case: Lesson for SMMEs
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GUEST – Tim Ball, partner at Webber Wentzel.
Trademark registration is a proactive measure to mitigate legal risks associated with brand infringement. Without a registered trademark, you may find yourself in a precarious situation where another business uses a similar mark, causing confusion among customers and potentially damaging your brand’s reputation. In this conversation we investigate what happens after the initial trademark application process.
Trademark registration is a proactive measure to mitigate legal risks associated with brand infringement. Without a registered trademark, you may find yourself in a precarious situation where another business uses a similar mark, causing confusion among customers and potentially damaging your brand’s reputation. In this conversation we investigate what happens after the initial trademark application process.