Kaya 959 Kaya Biz

Real Madrid takes back the crown as world’s most valuable football club brand

Loading player...
GUEST – Hugo Hensley, Head of Sports Services at Brand Finance

Real Madrid (brand value up 16% to EUR1.7 billion) is once again the world’s most valuable football club brand, surpassing 2023’s winner Manchester City FC, (brand value up 7% to EUR1.6 billion) according to new data from Brand Finance, the world’s leading brand valuation consultancy.



With a brand strength index (BSI) score of 96.3/100 and an AAA+ rating, Real Madrid is not only the world's strongest football club brand but also ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex. The club’s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance’s research, including squad investment, stadia, and sponsorships. Real Madrid’s strategic investments in star players like Kylian Mbappé and Jude Bellingham are expected to further boost record-breaking revenue through increased matchday and merchandise sales, while enhancing global visibility and fan engagement.
25 Jul 2024 8AM English South Africa Business News · Investing

Other recent episodes

In conversation with MD of Vukile Property Fund Southern African, Itumeleng Mothibeli.

In this thought-provoking conversation on KayaBiz, we sit down with Itumeleng Mothibeli, Managing Director for Southern Africa at Vukile Property Fund, we explore Vukile's bold footprint in township and rural retail, and how these spaces are being reimagined to genuinely serve the communities they operate in. From redefining retail in…
17 Apr 4PM 34 min

FNB forecasts growth in Easter spend despite tough economic climate.

GUEST – Ashley Saffy: FNB Card Head of Spend and Customer Value Management. As travel and family gatherings are traditionally the hallmarks of the Easter holiday period, FNB data forecasts increased spend over this period, led by accommodation, flights, fuel, DIY and hardware, as well as clothing categories. The bank…
17 Apr 4PM 22 min

WTO estimates US & China trade to fall by 81% in the near future.

GUEST - Donald MacKay is CEO of XA Global Trade Advisors The World Trade Organisation sharply cut its forecast for global merchandise trade from solid growth to a decline on Wednesday, saying further US tariffs and spillover effects could lead to the heaviest slump since the height of the COVID…
17 Apr 4PM 16 min

In conversation with TikTok: State of SA creator economy

GUEST - Boniswa Sidwaba, Head of Content Operations for Sub-Saharan Africa at TikTok In this conversation with Boniswa we unpack the rapidly evolving landscape of the creator economy on the platform. From uniquely South African content trends and rising niche communities to the real talk on monetisation, brand partnerships, and…
16 Apr 3PM 29 min

EKASINOMICS - Africa’s First-Ever Glamping Expo Set to Revolutionize Sustainable Travel

GUEST – Gugu Sithole, CEO of Glamping Adventures and expo founder The future of travel is here, and it’s redefining luxury through sustainability. Africa’s first-ever Glamping Expo, taking place at the Johannesburg Expo Centre, 20-21 June 2025, will showcase the transformative power of eco-conscious luxury tourism. As travellers worldwide seek…
16 Apr 3PM 17 min
All episodes