Real Madrid takes back the crown as world’s most valuable football club brand
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GUEST – Hugo Hensley, Head of Sports Services at Brand Finance
Real Madrid (brand value up 16% to EUR1.7 billion) is once again the world’s most valuable football club brand, surpassing 2023’s winner Manchester City FC, (brand value up 7% to EUR1.6 billion) according to new data from Brand Finance, the world’s leading brand valuation consultancy.
With a brand strength index (BSI) score of 96.3/100 and an AAA+ rating, Real Madrid is not only the world's strongest football club brand but also ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex. The club’s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance’s research, including squad investment, stadia, and sponsorships. Real Madrid’s strategic investments in star players like Kylian Mbappé and Jude Bellingham are expected to further boost record-breaking revenue through increased matchday and merchandise sales, while enhancing global visibility and fan engagement.
Real Madrid (brand value up 16% to EUR1.7 billion) is once again the world’s most valuable football club brand, surpassing 2023’s winner Manchester City FC, (brand value up 7% to EUR1.6 billion) according to new data from Brand Finance, the world’s leading brand valuation consultancy.
With a brand strength index (BSI) score of 96.3/100 and an AAA+ rating, Real Madrid is not only the world's strongest football club brand but also ranks among the strongest brands globally, surpassing renowned names like Google, Coca-Cola, Ferrari, and Rolex. The club’s exceptional brand strength derives from its perfect scores across several metrics in Brand Finance’s research, including squad investment, stadia, and sponsorships. Real Madrid’s strategic investments in star players like Kylian Mbappé and Jude Bellingham are expected to further boost record-breaking revenue through increased matchday and merchandise sales, while enhancing global visibility and fan engagement.
