The increasing popularity of Chinese vehicles in SA
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GUEST – Brandon Cohen – Chairperson: National Automobile Dealers' Association (NADA)
The rise of Chinese car brands in South Africa has been notable in recent years, with many Chinese automakers now outpacing legacy brands like Mazda, Land Rover, and Volvo. Central to their success is their focus on affordability and value for money, key factors that are resonating with South African consumers amid challenging economic conditions.
In the first quarter of 2024, new vehicle sales in South Africa declined by 5.6% compared to the same period in 2023, although there was a slight 0.2% increase from the previous quarter.
The rise of Chinese car brands in South Africa has been notable in recent years, with many Chinese automakers now outpacing legacy brands like Mazda, Land Rover, and Volvo. Central to their success is their focus on affordability and value for money, key factors that are resonating with South African consumers amid challenging economic conditions.
In the first quarter of 2024, new vehicle sales in South Africa declined by 5.6% compared to the same period in 2023, although there was a slight 0.2% increase from the previous quarter.