Hustle culture is growing, with 83% of respondents seeking additional income streams
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GUEST - Zak Haeri, MD for NIQ in South Africa
NielsenIQ (NIQ), the world’s leading global consumer intelligence company, has released its Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study provides a strategic roadmap for South African retailers looking to win over consumers in the year to come.
The data shows financial polarisation among South African consumers, with 42% reporting that they are better off than this time last year and 33% indicating they are worse off. Only 17% say they are thriving financially, up from 11% in 2023. The situation has improved since mid-year 2023, when 36% said they were better off than a year and 42% said they were worse off.
NielsenIQ (NIQ), the world’s leading global consumer intelligence company, has released its Mid-Year Consumer Outlook: Guide to 2025 report, identifying macro catalysts across industries. The forward-looking study provides a strategic roadmap for South African retailers looking to win over consumers in the year to come.
The data shows financial polarisation among South African consumers, with 42% reporting that they are better off than this time last year and 33% indicating they are worse off. Only 17% say they are thriving financially, up from 11% in 2023. The situation has improved since mid-year 2023, when 36% said they were better off than a year and 42% said they were worse off.