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INSIDE YOUR BUSINESS: The Case for CPT: Why you should be directing your OOH spend to the Mother City

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GUEST – Ruchelle Mouton - Group head of marketing and services at Tractor Outdoor.

It’s no secret that Gauteng currently devours the bulk of the out of home (OOH) and digital out of home (DOOH) media spend pie.

At present, the chunkiest slice (66%) of media spend is allocated to Gauteng, with a few paltry crumbs (9%) directed towards the Western Cape (WC). Yet this picturesque province is hungry, with the growth of the Mother City, in particular, set to shift the share of spend in the near future.
23 Oct 2024 2PM English South Africa Business News · Investing

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