South African alcohol insights reveal distinct preferences and celebratory trends.
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GUEST – Andrew Fulton, Director at Eighty20.
The latest Eighty20 data shows that half of South African adults consumed alcohol in the past month, with beer the top choice, particularly among men (72% of weekly beer consumers are male). But there has also been a notable rise in non-alcoholic beverage options, with nearly three-quarters of a million (5% of adults) South Africans saying they consumed non-alcoholic beer, cider or gin in the past seven days. Interestingly, only a few (5%) of these consumers abstain from alcohol altogether.
The latest Eighty20 data shows that half of South African adults consumed alcohol in the past month, with beer the top choice, particularly among men (72% of weekly beer consumers are male). But there has also been a notable rise in non-alcoholic beverage options, with nearly three-quarters of a million (5% of adults) South Africans saying they consumed non-alcoholic beer, cider or gin in the past seven days. Interestingly, only a few (5%) of these consumers abstain from alcohol altogether.