Entertainment and media markets in Africa show resilience amid global challenges: PwC
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GUEST – Charles Stuart, PwC South Africa Entertainment and Media Partner
Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are showing resilience against a backdrop of global macroeconomic instability, with all three leading African markets seeing revenue growth ahead of the global average (3.9% compound annual growth rate through 2028). These are some of the key highlights emerging from PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report. Under the theme Resilience and reinvention, we provide an in-depth look at the drivers and inhibitors of E&M sector growth across the continent, and delve into the latest trends and insights that are set to shape the market over the next five years.
Africa’s entertainment and media industry expected to outpace global growth in the next five years, driven by internet advertising and streaming services Entertainment & Media (E&M) markets across South Africa, Nigeria and Kenya are showing resilience against a backdrop of global macroeconomic instability, with all three leading African markets seeing revenue growth ahead of the global average (3.9% compound annual growth rate through 2028). These are some of the key highlights emerging from PwC’s newly launched Africa Entertainment and Media Outlook 2024–2028 report. Under the theme Resilience and reinvention, we provide an in-depth look at the drivers and inhibitors of E&M sector growth across the continent, and delve into the latest trends and insights that are set to shape the market over the next five years.