#3 The Importance of Prioritising Customer Relationships
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In the next episode of "Renewed Thinking", Victor Snyders and Mike Charles get into a deep dive on the importance of cultivating strong customer relationships and the value of understanding who you are in a relationship with (i.e. who your customers really are and what they're looking for in the relationship). Victor also gives his take on why it makes strategic and financial sense for a business to focus on customer retention rather than obsessing over new client acquisitions.
